Data; in any form is now the most valued asset over the world. The term Data in this article refers to a collection of facts such as numbers, words, measurements, and observations that have been translated into a form that computers can process. Data Science is the concept of analyzing and extracting useful information from these massive troves of data. The practice of data science requires the use of analytical tools, technologies and languages for assistance in the extraction of insights as well as value from data. Python is the preferred programming language for data scientists.
Data is everywhere. Each incident, conversation or transaction can be regarded as data. It is just virtually anything that happens in the world. Big Data refers to the process of collecting such data and storing it in a single archive or infrastructure. It can be large datasets or even strategies and technologies that are used to handle such large data sets. Yet such massive amounts of data can be of value, only if they are analyzed and if insights are generated from them. This is the general meaning of big data analytics.
Digital marketing is the latest trend in commerce. There is no doubt about that. Every organization in the private sector, public sector and even non-profit domain is utilizing different aspects of digital marketing to reach the maximum audience within a short period of time. A factor that is often overlooked or ignored in several digital marketing strategies is the utilization of data. Everything is on the internet now including details of prospective customers, their interests and expectations.
Data science refers to the practice of generating insights from structured and unstructured data using methods such as data analysis and machine learning. The business value or commercial advantage of data science depends on the organization which utilizes the concept. For example, a business can use data science to build tools and predict hardware failures.
The internet is the largest library of information. Every single data of life as well as man-made objects is available online. This could be very useful for your business as a lot of histories, purchasing habits as well as interests will be included in this data. But gathering and analyzing information from this consortium of information will not be as easy as seeking answers on a search engine. This is why you need the services of a Big Data Analytics Company.
Definition of Big Data
What is big data? How is it used? What does it mean for business and for the consumer? How will it change the world??