A Tectonic Shift……………? Google to go forward exclusively with “Four Ads at the Top” Format


Google has confirmed axing of right-hand side ads and focus on having four ads at the top. The ubiquitous search engine had this move in the works for some time- as per the knowledgeable buzz around the Search Engine Marketing Industry.

The right hand side in the stead of the now oft-ignored adverts now will have Product Listings and Knowledge graph ads. This move has a lot to do with improving the performance of ads vis-a-vis their reach and potential for conversions. It is been speculated that the CPCs will now increase along with better ability to target.