Strategize for the best; for the best; prepare for the worst!
The digital world does not show even a modicum of respect to privacy let alone reputation. The nameless and faceless could bring harm, sometimes even deliberate. There is now a need to triage possible sources of
Google has confirmed axing of right-hand side ads and focus on having four ads at the top. The ubiquitous search engine had this move in the works for some time- as per the knowledgeable buzz around the Search Engine Marketing Industry.
The right hand side in the stead of the now oft-ignored adverts now will have Product Listings and Knowledge graph ads. This move has a lot to do with improving the performance of ads vis-a-vis their reach and potential for conversions. It is been speculated that the CPCs will now increase along with better ability to target.