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"name": "Advantages of Big Data Analytics for Companies",
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"articleSection": "The biggest asset today is data. This term can refer to any occurrence, conversation (vocal/visual/written), and or transaction.",
"articleBody": "Hence, data refers to almost anything that happens across the globe. On that note, Big Data can be defined as a collection of data and storage of the same in a single archive or infrastructure. Data can be in the form of large datasets or processes and technologies that are used to handle such large data sets. However, for crediting any value to these massive amounts of data, they have to be analyzed first and insights need to be generated from them. That statement gives an outline of <A href=\"https://www.sgstechnologies.net/services/digital-marketing\">big data analytics</A>.</P>\n\n<P>The process analyzes huge volumes of data for revealing hidden patterns, correlations, and other insights. For this, data is collected from inputs (fill-in-forms, bank statements, address proofs, etc.) that have been gathered from customers, businesses, and practical experiences. These pieces of data are then processed and categorized based on the requirement. An analysis is done to study purchase patterns and other information. This can help organizations, as well as departments, explore data to identify new opportunities.</P>\n\n<P><STRONG>What are the types of big data analytics?</STRONG></P>\n\n<P><STRONG>Descriptive Analytics-</STRONG> A big data analytical process collects extensively and probes multiple sources of data to describe an incident, a transaction that has happened, or a word that was spoken/written. Data Analytics mines various events, transactions, or sharing of information in the past, perhaps even for a specific duration. The findings can be utilized to comprehend moods or trends for the selected period which may be a year or even a day before. Strategies and tools of descriptive analytics generate information that gives insights into how a business, community, or region may be influenced in the future.</P>\n\n<P><STRONG>Predictive Analytics-</STRONG> This process is about the present. It examines if a business, department, or even an individual professional is currently adopting the right approach or not. A good example of a predictive analytics application is that of credit score calculation. These can determine the probability of customers making future credit payments as scheduled. In addition, predictive analytical tools along with strategies can be used to decipher how sales might close at the end of the year, predict what will be purchased, or predict inventory levels based upon a myriad of variables.</P>\n\n<P><STRONG>Prescriptive Analytics:</STRONG> This provides suggestions or prescriptions that can be taken whenever a situation that had been previously analyzed, occurs. For instance, a company can analyze past trends for determining any flaws in the approach that it is currently following. Prescriptive analytics offers suggestions on what must be done in steps to avoid weak strategies as well as the possibility of losses in the future.</P>\n\n<P><STRONG>What are the advantages of big data analytics?</STRONG></P>\n\n<P><STRONG>Cost and time reduction.</STRONG> The processes along with relevant technology enable excellent cost savings along with the storage of more data than what had been imagined earlier. Consider the case of a government agency for a better understanding. It may have to store millions of files such as information about people in the area, businesses, and financial plans. It would be impractical to rely on traditional paper form for the storage of these files, owing to the slowness as well as strong possibilities of inaccuracy. If you opt for computer system storage, then huge investments would be required for multiple systems along with storage spaces. The alternative option is to use big data technologies such as Hadoop and cloud-based analytics. In these, a single virtual file stores all data that will be required. Importantly, just a single investment has to be made.</P>\n\n<P><STRONG>Access to Accurate Information:</STRONG> Big Data Analytics is a more detailed process than believed. In this, mining, collection, and analysis of data are done using technological tools as well as professional strategies. Hence, information that is stored and accessed can be assured to be 100% accurate. Moreover, the collection of data with big data tool and business intelligence strategies ensure that the mining of information is not affected by human preferences. These facts can be analyzed and used to make corrections in current business strategies or be used as the base to launch new products/services.</P>\n\n<P><STRONG>Faster, better decision-making.</STRONG> Swift and productive decisions are enabled using big data analytics. Instances of a new product/service/campaign launch can be considered as an example. Each of such times, current trends must be kept in mind along with the mood of the target audience and government policies. It could take long durations of precious time for research, analysis, and creation of strategies. However, Big Data technologies enable the collection and storage of all this information in one single archive. Hence, companies can comprehend as well as summarize valuable inputs and take better business decisions within a short period of time.</P>\n\n<P>Unique data analytical strategies can be implemented for different businesses or organizations. We can tell you how. <A href=\"https://www.sgstechnologies.net/contact\">SGS Technologie</A> is a leading business analytics company in Florida with headquarters in Jacksonville. Contact us for more discussions",
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