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"articleSection" : ". These devices could include computers, mobile devices, external storage such as pen drives/DVDs, and disk drives. It is estimated every device generates 1.7 MB of data per person on Earth every second. There is an enormous treasure waiting in these pieces of data. A combined assembling of all data from multiple sources of a company is called �Big Data�. In layman's terms, big data refers to large, complex sets of structured and unstructured data. These sets of data are usually of immense sizes that subject matter expertise in software and technology is needed to process them. A lot of insights can be gathered and analyzed from these volumes of data, which in turn help a company provide products along with services that are more efficient, relevant as well as adaptable for those using them. For more clarity, this post describes the multiple ways that analytics of big data can help companies as well as government organizations. Understanding Customers Big data analytics is constructive in identifying what is behind customers� behaviors. It allows firms to get personal with their customers and drive the quality of customer experience. Software and analytical tools can be used to record data such as customer behavior, buying habits and favorite products. With this, companies can predict the products/services that may interest customers and estimate when they might make their next purchases. Cost Savings With the ability to analyze big data, marketing campaigns can be optimized. That is, funds can be invested only where they are required. Big data analytics gives glimpses into what a customer or user requires even before market launches. Moreover, the product or service can be customized in advance to suit the latest trends as well as customer preferences. Then, there will not be a necessity for aggressive campaigning. Big Data Analytics helps a business give its customers what is required. Spotting Security Issues Digital data breaches and hacking attempts have become very common. Big data can be used to analyze trends and identify potential security risks. For example, the financial sector and especially banks witness a large number of digital transactions every day. Predictive analytics can be used to spot illegal trading and fraudulent transactions. With a good understanding of normal trends based on insights from big data, banks can then more easily highlight activity that is unusual. Improved Management: Businesses and agencies can consider as well as analyze data to improve the entire process. Data Analytics indirectly develops ownership inside the team and allows you to run the business more effectively. It improves customers� lives and helps companies develop SWOT analysis. That is, analyze a business� strengths, weaknesses, opportunities, and threats. It also helps businesses generate more revenue by expanding the organization. In conclusion, this post gave an outline of the advantages that big data analytics can have for organizations in the private as well as public sectors. But these require the use of tools and strategies which only a big data analytical expert can give you. SGS Technologie is an experienced big data analytics company in Texas that offers big data development services to private businesses as well as government agencies across the United States. We are headquartered in Jacksonville, Florida and have grown to set up offices in Frisco (Texas) as well as in Tallahassee (Florida). Reach out to SGS to learn more about how big data analytics can help your business grow.",
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