SIGNS THAT YOUR WEBSITE NEEDS A UX REDESIGN

Designing a website is not a one-time-affair. Technology is advancing at a very rapid pace and so are the interests of end-users. Latest trends along with the rising popularity of mobile applications give more reasons to ensure that a brand website is always enhanced. This is especially the case with a website’s User Experience; that is how a website visitor or user interacts with a website. Effective UX design understands what customers seek pain points provides solutions. This concept can be better understood from the following features which indicate that your website immediately needs a UX redesign.

Poor Navigation: Website navigation is the primary aspect that determines the success of a web design.Some examples of poor navigation are the absence of well-structured menus or even too many of them, a lot of content on the same page, long text labels, and not being mobile responsive. Responsiveness to multiple platforms including mobile devices is mandatory for the website’s adaption to any screens size.

Non-Indexing on Search Engines: It is mandatory for all pages of a website as well as its content to be listed on major search engines such as Google and Bing. This is the first way that people will come to know of a website and its brand. Most modern websites may already be using plugins like Yoast to be listed on search engines. However, old flash animations, absence of sitemap, weak URLs without the required keywords, and wrong page-linking also will act as deterrents to a website or any of its pages from being listed on search engines.

Lack of Visual Appeal: This is the primary feature that attracts visitors to a website and then converts them into leads. A domain name is your visiting-card and hence the design as well as content should make it visually appealing. The right choice of colors, the fonts, template, size, positioning of menus, and more determine if a website is interested to explore further or will leave the website instantly. The visual appearance of a website also evokes emotion in the target audience. For example, the website of a healthcare organization should feature brighter colors along with bigger sized font, while the website of a financial organization should look more serene.

Non-ADA Compliance: The American Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities. In the context of websites, compliance with ADA means that a website should be easily accessible by people of different kinds of disabilities. Though ADA compliance is only mandatory for government websites in the U.S., the concept can also be very useful for corporate websites. Every individual in the target audience can easily browse a website thus paving the way for higher lead generation and consequent sales. There will be no limitations of who could browse a website.

These are just some of the core components to identify if your website needs to be redesigned or its features need to be enhanced. Why not let us look at it? SGS Technologie is experienced website designing and web maintenance company headquartered in Jacksonville, Florida. We also have bases in Tallahassee (Florida) as well as Frisco (Texas) and have delivered services to several clients in the region. Reach out to us for a quick discussion.

Category

SIGNS THAT YOUR WEBSITE NEEDS A UX REDESIGN


Designing a website is not a one-time-affair. Technology is advancing at a very rapid pace and so are the interests of end-users. Latest trends along with the rising popularity of mobile applications give more reasons to ensure that a brand website is always enhanced. This is especially the case with a website’s User Experience; that is how a website visitor or user interacts with a website. Effective UX design understands what customers seek pain points provides solutions. This concept can be better understood from the following features which indicate that your website immediately needs a UX redesign.

Poor Navigation: Website navigation is the primary aspect that determines the success of a web design.Some examples of poor navigation are the absence of well-structured menus or even too many of them, a lot of content on the same page, long text labels, and not being mobile responsive. Responsiveness to multiple platforms including mobile devices is mandatory for the website’s adaption to any screens size.

Non-Indexing on Search Engines: It is mandatory for all pages of a website as well as its content to be listed on major search engines such as Google and Bing. This is the first way that people will come to know of a website and its brand. Most modern websites may already be using plugins like Yoast to be listed on search engines. However, old flash animations, absence of sitemap, weak URLs without the required keywords, and wrong page-linking also will act as deterrents to a website or any of its pages from being listed on search engines.

Lack of Visual Appeal: This is the primary feature that attracts visitors to a website and then converts them into leads. A domain name is your visiting-card and hence the design as well as content should make it visually appealing. The right choice of colors, the fonts, template, size, positioning of menus, and more determine if a website is interested to explore further or will leave the website instantly. The visual appearance of a website also evokes emotion in the target audience. For example, the website of a healthcare organization should feature brighter colors along with bigger sized font, while the website of a financial organization should look more serene.

Non-ADA Compliance: The American Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities. In the context of websites, compliance with ADA means that a website should be easily accessible by people of different kinds of disabilities. Though ADA compliance is only mandatory for government websites in the U.S., the concept can also be very useful for corporate websites. Every individual in the target audience can easily browse a website thus paving the way for higher lead generation and consequent sales. There will be no limitations of who could browse a website.

These are just some of the core components to identify if your website needs to be redesigned or its features need to be enhanced. Why not let us look at it? SGS Technologie is experienced website designing and web maintenance company headquartered in Jacksonville, Florida. We also have bases in Tallahassee (Florida) as well as Frisco (Texas) and have delivered services to several clients in the region. Reach out to us for a quick discussion.

Category : Web Design

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