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A single line definition is that UI (User Interface) is what connects users/visitors with a website or web application. That is, UI defines the way that visitors interact with a website.  This is done through multiple pages, screens, buttons, forms, and other visual elements. User Interface is the look, feel, presentation and interactivity of a website or a web application. UI design also determines how the website’s overall design and how information is presented on the website.

Purpose of UI Design

Brands who seek to design a new website or even enhance their existing websites must have a better understanding of how crucial UI is for a website. It allows a company's target users to clearly see what a website offers in terms of products, services, information, or all of them. The purpose is to grab the attention of website visitors and keep them on the site until they reach the stage of conversion. Visitors to a website could be prospective customers, and a good UI helps them intuitively understand how to use the device, website or app without assistance.

Core Features of a Good UI Design

These include appealing graphics, proper spacing of icons, appropriate functionalities, and lightweight UI elements. Also, a professional UI web design ensures organized layouts, accurate screen resolutions, as well as good typography among others. These factors are necessary for completely implementing the advantages of a responsive website. 

To achieve all the above, it is best recommended to approach a remarkable website designing company in Florida such as SGS Technologie. We have nearly two decades of experience in designing and enhancing websites for all sectors, including several government agencies. Our team has a good understanding of UI elements in a website as well as the tools required to design the best interfaces. With this subject matter expertise, our recommendations for a good UI include but are not limited to the following features:

Easy Navigation: Web visitors could be clients, investors, employees, other stakeholders, or even the general public; an easy-to-navigate website that can be accessed from all platforms and has attractive features, is a must for all. A website that is well-designed and delivers information in an organized manner. All these features are part of a website's User Interface and will be better welcomed. A poor interface will harm the browsing experience of visitors and will consequently affect the website's traffic.

No Distraction: The perfect UI design ensures that information on the website is passed to visitors without any distraction.Examples of these are poor color contrast, unnecessary information overload, no consistency in UI design, and haphazard grouping of tools. As a result, users will get confused and may not observe the core message of the website or may stop browsing the site. The focus must be on giving the visitors responses to what they search for rather than mere customer conversion. 

Multi-Screen Responsiveness:  As mentioned earlier, a well-designed UI in a website will ensurethat the website is responsive to all devices as well as screens of various resolutions. Users can easily access and browse; irrespective of which device or screen size they use. Also, a good UI design provides seamless and intuitive browsing experiences.

Want to know more? You could visit SGS headquarters in Jacksonville (FL) or any of our branches in Tampa (Fl), Tallahassee (FL), and Frisco (TX).  You could also give us a call or drop us a mail and our team will respond to you as soon as possible.