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"name" : "DISCOVER HOW MOBILE APPS CAN HELP YOUR BUSINESS",
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"articleSection" : "In order to compete with today�s fast-moving world, customers demand everything at their fingertips. The rapid development of mobile applications has completely changed the way businesses work.",
"articleBody" : "Since these applications get seamlessly integrated into all forms of business be it small or large, they have provided a more mobile form of working. If your business does not provide a mobile based service, then there will surely be a decline in the number of customers. If you are a retail or service business, having a mobile website is a must but being mobile does not only mean having a mobile friendly website. In simple words, it means connecting on the go with both the customers and the employees. Times have already changed, and it is imperative for any business to quickly adapt to the latest technology development. Here are some ways mobile applications help you to grow your business.</P>\n\n<P><STRONG>Mobile geo-targeting</STRONG></P>\n\n<P>With the increase in mobile geo- targeting, it has become easy to target users through mobile applications based on locations with location-specific, time-sensitive messages. You can integrate geo-location technology into your mobile application and send special offers to those who are in close proximity to the store. By using this technology, small businesses can focus and deliver targeted ads to customers at the right time and place. A special event or a flash sale can even be set for the loyal customers when they are near to your store which will make them feel special. Hence they will surely leverage the opportunity and stop by for purchase or two.</P>\n\n<P><STRONG>Mobile customer loyalty programs</STRONG></P>\n\n<P>You can provide exclusive reward points to customers who download your app and provide exclusive deals or early bird offer for purchase through the app which will make it more effective. A special survey conducted through the app helps to find out what they prefer through which you can obtain valuable information for better sales in your business and your customer will also feel more appreciated and valued. This increases revenue and customer engagement.</P>\n\n<P><STRONG>Mobile reminders and scheduling</STRONG></P>\n\n<P>For service businesses which require appointments or service reminders, you can use your app to allow customers to make appointments or sign up for sessions or classes via their smart phones or tabs. A text message gets sent to their mobiles for confirmation of appointments and reminders. This way a permanent customer base gets set which by default increases business revenue.</P>\n\n<P><STRONG>Mobile payments</STRONG></P>\n\n<P>There are various mobile payment solutions which allow small business applications to pay and handle other business transactions online or via phone which is a big time saver. Another advantage of using mobile payment system is that the mobile data gets to be integrated with other apps.</P>\n\n<P><STRONG>Mobile communications and collaborations</STRONG></P>\n\n<P>For a business to get successful, communication and connectivity play a major role. Mobile apps allow connectivity where ever you are and incredibly cost-effective for small-scale businesses as well. They allow interacting with each other, collaborating and sharing documents and information all in one place when everyone is on the go. Some apps like Dropbox offers private folders, shared folders, team folders and ability to access and share everything with a single mobile app.</P>\n\n<P><STRONG>Mobile customer service</STRONG></P>\n\n<P>In order to provide a reputed service to your customers, you need to respond within hours. Hence mobile apps can help business better to help their customers. If the complaint tickets get maintained in the mobile app, then you would be able to monitor client support tickets and emergencies 24/7.It helps to access customer communications from anywhere, which enables them to keep on top of rising customer demands.</P>\n\n<P><STRONG>Mobile CRM and sales support</STRONG></P>\n\n<P>Mobile customer relationship management gives its owners a wide range of capabilities in fingertips. It helps to keep track of tasks, contact list, organizations, project, emails, and calendars all in one mobile application. This prevents writing down and missing important information. Business owners and managers can add contacts directly into their CRM with the help of mobile CRM solution. Other important details like quotations, client information and order information retrieval from the mobile CRM, becomes possible. It saves time and looks more professional while providing real-time actionable insight of performance which when used to improve your business strategies helps to build a more profitable business.</P>\n\n<P><STRONG>Build a stronger brand</STRONG></P>\n\n<P>Through the regular interaction with your customer, you gain trust for your product and creates awareness and communication for your brand. The more your customers trust you, the more committed they will be to your brand. Mobile applications display the logo on screens, and it becomes virtually impossible not to remember your app when they need the products or services. Hence, to instantly boost your brand or product mobile applications is a great way to improve your business reputation.</P>\n\n<P><STRONG>Connect better with customers</STRONG></P>\n\n<P>Since mobile applications will always be pleasing, unlike human beings who will have mood swings and poor performance at times, it is always better to communicate and connect with the customers through mobile apps. Through a solid mobile presence you will be presenting the same way to the customer and provide them a best experience of studying and deciding whether to buy your product. Customers need not wait for knowing about your product or app as all they have to do is just download them at anytime of the day and get the details of their required product. If they need to buy your product they can do it immediately and need not wait for regular working hours. Hence, if customer service is on top of your priorities, mobile apps are the answer to raising customer satisfaction.</P>\n\n<P><STRONG>Boosts profits</STRONG></P>\n\n<P>As the customer satisfaction increases the product sale also increases considerably, and the returns to the business will also increase. If your mobile app is more pleasing and attractive products are on sale, then there will surely be a greater consumer demand.</P>\n\n<P><STRONG>Acts as a marketing tool</STRONG></P>\n\n<P>Mobile applications can act as a valuable marketing tool as they get easily integrated with social media sites like face book and twitter. Hence your customers can share your app with their network and provide reviews as well, which will offer your app free publicity. Using the push notification feature, you can send upcoming promotion or event to your customer which allows you to interact with customers even when they are not using your application.</P>\n\n<P><STRONG>Reduce costly mistakes and errors</STRONG></P>\n\n<P>Mobile application is a great tool to minimize the otherwise costly errors and mistakes. Such errors can lead to great loss or heavy fines. With the help of mobile applications verification of essential customer information is easier and less time-consuming.</P>\n\n<P><STRONG>Mobile apps reduce overhead costs</STRONG></P>\n\n<P>Mobile apps increase savings by reducing the need to buy big machines like copiers and printers thereby reducing the rent for extra storage of paper files. The savings, when put to use in the increasing marketing programs and high quality products attract more customers.</P>\n\n<P><STRONG>Generate more income</STRONG></P>\n\n<P>By having a fully fledged mobile application with order fulfillment capability, more income gets generated in addition to the online website revenue or normal stores income. Another form of income from the mobile app is by charging app users for app upgrades or by offering in-app advertisements.",
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