Why is UI Important in a Website?

For this, the meaning and purpose of User Interface (UI) design should be defined at first. User Interface is the look and feel, the presentation and interactivity of a website or a web application.  It includes the basic design elements that need to be present in order to for someone to navigate your site and make decisions. It is the ever-evolving relationship between users and the system that they are using. UI design also determines how a website interacts with users, the website’s overall design and how information is presented on the website.

User Interface design enables the target audience to clearly see what a website offers. It is designed to display the services or products offered. The main objective of UI design is to grab attention of website visitors and keep them on the site until they reach the stage of conversion. A good user interface is one that allows the customer to intuitively understand how to use the device, website or app without too much help.

There core features of good a UI include appealing graphics, proper spacing of icons, appropriate functionalities, and lightweight UI elements. In addition, it will have organized layouts, accurate screen resolutions, as well as good typography among others. These aspects mark the difference between a general web presence and a responsive website. For more clarity on how a UI design is important for business websites in Florida, the following needs to be considered:

Visitor Satisfaction: Visitors may be clients, investors, employees, other stakeholders, or even the general public; everyone will require an easy-to-navigate website that can be accessed from all platforms and has attractive features. Visitors will definitely be more receptive to an application or website that is well-designed and delivers information in an organized manner. All these features are part of a website’s User Interface. A poor interface will harm the browsing experience of visitors and will consequently affect the website’s traffic.

Avoid Distraction: With a good UI design, the message of a website can be accurately passed to the user without any unnecessary distraction. Some examples of such distractions are poor color contrast, unnecessary information overload, no consistency in UI design, and haphazard grouping of tools. As a result, users will get confused and may not observe the core message of the website, or may stop browsing the site. It should be ensured that a website’s UI is not messed up for reducing confusion and increasing customer conversion.

Multi-Screen Responsiveness:  A good UI design ensures that the website is responsive to all devices as well as screens of various resolutions. Users will not having any difficulty in accessing and browsing a website with good UI; irrespective of which device or screen size they use. Moreover, a good UI design ensures a seamless and intuitive browsing experience.

Does your website’s UI need improvement? If not sure, contact subject matter experts in UI design such as SGS Technologie. We will conduct an intensive evaluation of your website and can redesign it as per the latest UI trends. Contact us for more discussion.

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