Yahoo

American Business-reviews Company Yelp is teaming with Yahoo to boost local data in Yahoo search results, news that resulted in Yelp stock to a record high Monday. The partnership between the most popular internet search engine and the businesses review site will incorporate yelp’s listings and reviews of local businesses into results on yahoo search engine. The new feature will be implemented shortly says Marissa Mayer, Chief Executive, Yahoo.

This isn’t the first time that we see Mayer expressing her interest in Yelp. In 2009, Ms. Mayer, who once led search at Google, was involved in a deal that tried to buy Yelp for roughly $500 million, but the deal was unsuccessful.

Ms. Mayer has led a revamp of search technology at Yahoo as she tries her best at managing the once-dominant Internet portal. Marissa believes that developing more content from around the Web, such as Yelp’s local business listings with reviews, could help Yahoo distinguish itself from Microsoft’s Bing, its partner in search, and ultimately try to compete with Google the market leader.

However it might interest you to know that Microsoft recently struck a deal with Foursquare and Yelp too has previously done similar kinds of content partnerships with Microsoft and Apple which shows local business listings, reviews and photos on its mobile mapping software.

Yahoo being a giant search engine and internet portal, one shouldn’t under estimate the capability of Yelp. Yelp has a large mobile presence, with 47% of its ad impressions coming via mobile. Yelp users have posted close to 1.1 million business reviews via their handsets according to reports.

So far it’s unclear on exactly how Yelp will be incorporated into Yahoo and Bing. But in an online world where companies are racing to generate advertising dollars through mobile and other hand-held devices, consumers using Yahoo’s search engine would get instant access to Yelp’s popular consumer reviews, mapping software and other Yelp features that will help shoppers differentiate from, say, cheap and good restaurants from cheap and bad ones.

At a conference in the recent past, Ms. Mayer compared Yahoo’s search strategy to that of a winemaker who can buy the grapes from a vineyard. Her exact phrase goes somewhat like this “You can grow your own grapes or buy them from someone else and still make a wine with your own style,”

Well, as far as we the users are concerned, the wine better come off in its best flavors with the perfect amount of Sweetness, Acidity and Tannin. Don’t you agree?

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Yahoo & Yelp, Will this be a Winning Partnership?

 100

American Business-reviews Company Yelp is teaming with Yahoo to boost local data in Yahoo search results, news that resulted in Yelp stock to a record high Monday. The partnership between the most popular internet search engine and the businesses review site will incorporate yelp’s listings and reviews of local businesses into results on yahoo search engine. The new feature will be implemented shortly says Marissa Mayer, Chief Executive, Yahoo.

This isn’t the first time that we see Mayer expressing her interest in Yelp. In 2009, Ms. Mayer, who once led search at Google, was involved in a deal that tried to buy Yelp for roughly $500 million, but the deal was unsuccessful.

Ms. Mayer has led a revamp of search technology at Yahoo as she tries her best at managing the once-dominant Internet portal. Marissa believes that developing more content from around the Web, such as Yelp’s local business listings with reviews, could help Yahoo distinguish itself from Microsoft’s Bing, its partner in search, and ultimately try to compete with Google the market leader.

However it might interest you to know that Microsoft recently struck a deal with Foursquare and Yelp too has previously done similar kinds of content partnerships with Microsoft and Apple which shows local business listings, reviews and photos on its mobile mapping software.

Yahoo being a giant search engine and internet portal, one shouldn’t under estimate the capability of Yelp. Yelp has a large mobile presence, with 47% of its ad impressions coming via mobile. Yelp users have posted close to 1.1 million business reviews via their handsets according to reports.

So far it’s unclear on exactly how Yelp will be incorporated into Yahoo and Bing. But in an online world where companies are racing to generate advertising dollars through mobile and other hand-held devices, consumers using Yahoo’s search engine would get instant access to Yelp’s popular consumer reviews, mapping software and other Yelp features that will help shoppers differentiate from, say, cheap and good restaurants from cheap and bad ones.

At a conference in the recent past, Ms. Mayer compared Yahoo’s search strategy to that of a winemaker who can buy the grapes from a vineyard. Her exact phrase goes somewhat like this “You can grow your own grapes or buy them from someone else and still make a wine with your own style,”

Well, as far as we the users are concerned, the wine better come off in its best flavors with the perfect amount of Sweetness, Acidity and Tannin. Don’t you agree?

Category : Branding

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