How can AI help Businesses in Marketing?

Artificial Intelligence and Big Data are making their impact on goods along with services of every industry. So, why can’t the same be used for marketing? We will tell you how. SGS Technologie is a software development and digital marketing company in Florida that specializes in the field of AI and Big Data Analytics. We are aware that AI in marketing utilizes customer data, machine learning and other computational concepts to predict a person’s action or inaction. Artificial Intelligence easy categorization of the huge amount of data collected through different campaigns. For a good overview of AI’s assistance in marketing, the following are the advantages it can give;

Consumer Behavior

A system can be developed, or an existing application can be programmed to record the actions of a customer from visit to sales. For example, the journey of a consumer from browsing the catalog, to researching more about the product/service, to make a purchase or using a coupon can be recorded. This information is categorized as per gender, age, location, occupation, type of device, and other details to make up customer profiles as well as segment customers into groups. With a constantly updated database, customer lifetime value can be predicted, and sales can be forecast at the audience targeting stage. That is, a business or organization can have total clarity on how its strategies will operate. The pros and cons can be calculated, and necessary modifications can be made to the strategy if required.

Calculation of Efficiency

Artificial intelligence solutions collect and process the responses of customers to digital marketing campaigns. This encompasses all digital channels, estimates the engagement levels of each individual customer and generate insights. A business can use AI-driven predictive analytics to benchmark campaign performance against historical data and take profitable decisions. In the next step, With the data from cookies of mobile applications and websites you used/visited, the AI can target specific customers that match the advertiser’s or business’ criteria.  Such criteria can be anything from location, age, gender, and time, among others. If it does match, the ad-buying system will automatically bid on the impression and displays the winning content.

Automate Customer Interactions

It is effective in automating complex tasks that were previously the domain of manual. Communication with customers is very important and until recently only the most repetitive parts of it were entrusted to machines. Artificial Intelligence can now make this process more comprehensive, accurate and time saving. AI-based applications leverage NLP to process incoming questions (be they text or audio) and generates immediate responses.  The system also analyzes the success of each interaction, adjusts recommendations and enhances the services, based on previous experiences. All these are done automatically!

Content Generation

We understand that a company’s online presence depends on regularly updated content delivered through a variety of channels. AI can be of assistance here as well with solutions based on natural language processing in combination with natural language generation. Both technologies are powered by AI algorithms and provide engaging, human-like writing adjusted for SEO metrics. In addition to these, AI can be used to curate web pages, carry out media mix modeling, and generate ad creatives for social media strategies.

There is a lot more that AI can do for businesses, government agencies as well as independent organizations.  We recognize this as SGS Technologie specializes in developing custom-made solutions as well as integrating AI tools in different applications. Reach out to us through phone, mail or direct meeting for further discussion on how we can implement AI to help your business.


Google: Artificial Intelligence can be integrated in existing systems or used in the development of a new applications to boost marketing. SGS Technologie tells you how.

Social Media: SGS Technologie explains some of the multiple methods that AI can be used for marketing. Did you know that AI can judge consumer sentiment before they make purchases? Read more in this blog.

How can AI help Businesses in Marketing?


Artificial Intelligence and Big Data are making their impact on goods along with services of every industry. So, why can’t the same be used for marketing? We will tell you how. SGS Technologie is a software development and digital marketing company in Florida that specializes in the field of AI and Big Data Analytics. We are aware that AI in marketing utilizes customer data, machine learning and other computational concepts to predict a person’s action or inaction. Artificial Intelligence easy categorization of the huge amount of data collected through different campaigns. For a good overview of AI’s assistance in marketing, the following are the advantages it can give;

Consumer Behavior

A system can be developed, or an existing application can be programmed to record the actions of a customer from visit to sales. For example, the journey of a consumer from browsing the catalog, to researching more about the product/service, to make a purchase or using a coupon can be recorded. This information is categorized as per gender, age, location, occupation, type of device, and other details to make up customer profiles as well as segment customers into groups. With a constantly updated database, customer lifetime value can be predicted, and sales can be forecast at the audience targeting stage. That is, a business or organization can have total clarity on how its strategies will operate. The pros and cons can be calculated, and necessary modifications can be made to the strategy if required.

Calculation of Efficiency

Artificial intelligence solutions collect and process the responses of customers to digital marketing campaigns. This encompasses all digital channels, estimates the engagement levels of each individual customer and generate insights. A business can use AI-driven predictive analytics to benchmark campaign performance against historical data and take profitable decisions. In the next step, With the data from cookies of mobile applications and websites you used/visited, the AI can target specific customers that match the advertiser’s or business’ criteria.  Such criteria can be anything from location, age, gender, and time, among others. If it does match, the ad-buying system will automatically bid on the impression and displays the winning content.

Automate Customer Interactions

It is effective in automating complex tasks that were previously the domain of manual. Communication with customers is very important and until recently only the most repetitive parts of it were entrusted to machines. Artificial Intelligence can now make this process more comprehensive, accurate and time saving. AI-based applications leverage NLP to process incoming questions (be they text or audio) and generates immediate responses.  The system also analyzes the success of each interaction, adjusts recommendations and enhances the services, based on previous experiences. All these are done automatically!

Content Generation

We understand that a company’s online presence depends on regularly updated content delivered through a variety of channels. AI can be of assistance here as well with solutions based on natural language processing in combination with natural language generation. Both technologies are powered by AI algorithms and provide engaging, human-like writing adjusted for SEO metrics. In addition to these, AI can be used to curate web pages, carry out media mix modeling, and generate ad creatives for social media strategies.

There is a lot more that AI can do for businesses, government agencies as well as independent organizations.  We recognize this as SGS Technologie specializes in developing custom-made solutions as well as integrating AI tools in different applications. Reach out to us through phone, mail or direct meeting for further discussion on how we can implement AI to help your business.


Google: Artificial Intelligence can be integrated in existing systems or used in the development of a new applications to boost marketing. SGS Technologie tells you how.

Social Media: SGS Technologie explains some of the multiple methods that AI can be used for marketing. Did you know that AI can judge consumer sentiment before they make purchases? Read more in this blog.

Category : Digital Marketing

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