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Digital marketing is the process of promoting and selling products/services through the internet. A simpler explanation of the term is reaching prospective as well as existing customers through the world's biggest marketplace. Digital channels or mediums such as websites, social media platforms, blogs, emails, and applications are used for this purpose.  SGS Technologie is the best digital marketing company in Florida. We are headquartered in Jacksonville and have offices in Tampa (FL), Tallahassee (FL) as well as in Frisco (TX).  For almost two decades, SGS has been an established software and web service provider in Florida and in neighboring regions.

This post has been prepared to give clients a specific outline of how our digital marketing services can help boost their online ventures

Content Marketing

We promote your business and/or brand name through the development and marketing of different types of content. This could include text as well as images. Examples of our content marketing services include website content, blogs, newsletters, graphical images, and case studies. The objective is to catch the interest of prospective customers through regular posts. 

Search Engine Optimization

SGS optimizes the content on your website, application, and any other platform to rank highly on major search engines such as Google or Bing. For this, we include the most popular keywords related to your industry and/or target audience, within your content. For example, if you are a healthcare institution, we will integrate content that includes keywords that people mostly use while searching the internet for similar enterprises. Our content optimization covers website content, blogs, meta titles, page descriptions, meta descriptions, and image descriptions among others.

Search Engine Marketing

It is related in some ways to SEO. But the core difference here is that our Search Engine Marketing (SEM) services feature paid advertisements and paid searches. That is, charges will be paid to search engines to display your URL on top of search results in the form of advertisements. This type of digital marketing service is used for paid advertisements and paid searches. In other words, SGS’ search engine marketing services increase the visibility of your brand name so that it reaches out to a greater number of consumers/customers.

Social Media Marketing

Almost everyone with access to the internet will be available on social media platforms such as Facebook and LinkedIn. Hence, SGS offers social media marketing services that capture the attention of these users in a subtle manner. Our SMM services include paid advertisements, sharing of website links, posting of polls/graphics, creation of official pages, and staying continuously engaged with the audience. 

Email Marketing

It involves the use of emails to keep your customers informed about the company, limited-time offers, and product updates, among others.  Emails will be sent describing your brand along with products/services to a database of saved contacts from the target audience. These emails will be sent in bulk so that they reach the maximum number of prospective customers within the shortest time. 

These are just an outline of our digital marketing services. There are more which can be shared over direct discussions or phone/email. Reach out to SGS to find which digital marketing strategy suits your business.