Salesforce

Salesforce is a leading CRM that can be used by companies to automate and manage their marketing, sales, and customer service functions. The platform is 100 percent cloud-based, highly customizable, and provides a flexible integration architecture that enables integration with other web platforms, ERP systems, financial systems, HR systems, databases, and legacy systems along with data.  But the biggest underlying advantage of Salesforce is that it helps all departments of a company or agency connect with customers through a single channel. Hence Salesforce helps improve Customer Experience.

This experience may cover every interaction across multiple touchpoints that a prospective or existing client may have with a business. Salesforce handles all elements of a business cycle right from the source of the interaction, the cost which may include discounts/promotions, the product/service, and the field personnel who interacts directly with the customer and facilitates the purchase. This post is meant to describe some of the common ways that Salesforce implementation services can enhance customer experience.

Customer Identification- Salesforce enables a company to precisely identify its customers. That is, customers will no longer be represented by just the transactions they made, but also by specific background details. Also, this helps to consistently re-evaluate customers, and look into how their needs change and evolve during periods. Customer-centric strategies can set a business shine over its competitors. The same can be said for educational and healthcare organizations, among others. 

Consistent Brand Persona- Businesses or/and organizations can ensure consistency in communication and maintenance of their brand personas. Be it through email, telephone, social channels, or through live chat, a company’s voice will remain consistent.  That is, the same brand tone will be applied to every department, branch and/or outlet of a business. 

Personalized Analysis- Salesforce helps gather a deeper understanding of customers. This includes the best ways to reach them; Analyses can be made on the platforms they respond to the most. For example., phone, email, social media, or direct visit? These pieces of data can be easily gathered through Salesforce. In addition, customer behavior or likes/dislikes can be gathered from their social media interactions. Based on such data, a business can provide personalized product suggestions, reach out to prospective customers or revisit products/services/strategies to resolve issues.
    
The world is getting digitized, and technology is advancing very fast. Hence, it is highly recommended to procure the services of CRM development companies and specifically teams with excellent knowledge of the Salesforce platform.  We can help you as SGS Technologie is an experienced Salesforce Implementation company and a certified Salesforce partner.  Our methodologies are flexible to the evolving requirements. We provide services under the leadership of experienced PMI - PMP certified managers.  SGS’ client-centric strategies as well as an emphasis on maintaining 100% quality are highlighted every time. Reach out to us and find out how we can help your business with Salesforce implementation/upgrades.

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Improving Customer Experience with Salesforce

 11

Salesforce is a leading CRM that can be used by companies to automate and manage their marketing, sales, and customer service functions. The platform is 100 percent cloud-based, highly customizable, and provides a flexible integration architecture that enables integration with other web platforms, ERP systems, financial systems, HR systems, databases, and legacy systems along with data.  But the biggest underlying advantage of Salesforce is that it helps all departments of a company or agency connect with customers through a single channel. Hence Salesforce helps improve Customer Experience.

This experience may cover every interaction across multiple touchpoints that a prospective or existing client may have with a business. Salesforce handles all elements of a business cycle right from the source of the interaction, the cost which may include discounts/promotions, the product/service, and the field personnel who interacts directly with the customer and facilitates the purchase. This post is meant to describe some of the common ways that Salesforce implementation services can enhance customer experience.

Customer Identification- Salesforce enables a company to precisely identify its customers. That is, customers will no longer be represented by just the transactions they made, but also by specific background details. Also, this helps to consistently re-evaluate customers, and look into how their needs change and evolve during periods. Customer-centric strategies can set a business shine over its competitors. The same can be said for educational and healthcare organizations, among others. 

Consistent Brand Persona- Businesses or/and organizations can ensure consistency in communication and maintenance of their brand personas. Be it through email, telephone, social channels, or through live chat, a company’s voice will remain consistent.  That is, the same brand tone will be applied to every department, branch and/or outlet of a business. 

Personalized Analysis- Salesforce helps gather a deeper understanding of customers. This includes the best ways to reach them; Analyses can be made on the platforms they respond to the most. For example., phone, email, social media, or direct visit? These pieces of data can be easily gathered through Salesforce. In addition, customer behavior or likes/dislikes can be gathered from their social media interactions. Based on such data, a business can provide personalized product suggestions, reach out to prospective customers or revisit products/services/strategies to resolve issues.
    
The world is getting digitized, and technology is advancing very fast. Hence, it is highly recommended to procure the services of CRM development companies and specifically teams with excellent knowledge of the Salesforce platform.  We can help you as SGS Technologie is an experienced Salesforce Implementation company and a certified Salesforce partner.  Our methodologies are flexible to the evolving requirements. We provide services under the leadership of experienced PMI - PMP certified managers.  SGS’ client-centric strategies as well as an emphasis on maintaining 100% quality are highlighted every time. Reach out to us and find out how we can help your business with Salesforce implementation/upgrades.

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