How To Use AI For Developing Personalized Mobile Apps?

Artificial Intelligence (AI) has conquered several industries. The concept is well recognized by end-users in the market and AI is gradually becoming a part of everyday lives. Adaptations of AI technology can now be witnessed in the healthcare, education, and finance sectors, in addition to the armed forced. However, there remain several areas where Artificial Intelligence can still be used with mobile applications being a promising example. Personalized mobile applications that respond differently as per the preferences of each user or business can be developed with AI technology.

Modern mobile phones feature GPS tracking, as well as microphone and camera abilities. These features make mobile applications one of the best platforms to utilize Artificial Intelligence.  For example, public transport commuters in Florida can have mobile applications integrated with AI which informs them in advance about the whereabouts of the mode of transportation specific to their requirements. Also, mobile applications can be developed for the education sector in which AI agents share lessons with students that are customized according to their individual abilities. The possibilities are endless.

Some existing examples of AI on mobile apps include the Google Assistant and Amazon’s Alexa. The core attribute of these applications include voice and interaction with the end-users. Similarly, chatbots could be integrated with mobile applications that use natural language processing to offer assistance in using the application and immediate responses if the users need to find something. Having identified a few of the many aspects in which AI can be used to develop personalized mobile applications, SGS Technologie lists its benefits:

Real-Time Personas:

With AI, businesses can quickly analyze behavioral and demographic data in a detailed approach. This will enable the finding of exactly what type of content each individual user enjoys. The preferences as well as browsing/shopping habits each individual user can be learnt and a unique real-time persona can be created for each of them whenever required. That is the power of Artificial Intelligence, Machine Learning and Data Analytics.

Relevant Content:

This is one of the primary characteristics that can determine the success of a mobile application. Content, templates and designs should be featured in an application that is relevant to a target audience. Personalization is the key to increase levels of engagement users have with a mobile application. The development process should start with considering what the end-users would like to see or read in the proposed mobile application.

Behavioral Patterns:

Artificial Intelligence can help a mobile application go beyond the purpose for which it had originally had been developed. AI has the ability to learn behavioral patterns of the users and modify the functioning of the mobile application accordingly. For example, a banking application can learn from errors that had happened earlier and use the same to automatically detect any discrepancy in the future functioning of the application.

The Right Timing:

Push notifications and emails need to be sent to users of the application at the right time. Untimely notifications would actually irritate the users. Artificial intelligence studies the usage patterns and automatically sends push notifications or emails at the appropriate moment. Manual follow-ups with users of trial versions to upgrade the app will no longer be necessary. The technology of Artificial intelligence will take care of it thus ensuring perfect returns on investment.

Interested to know more how about AI can be used in the development of a mobile application for your business or enhance features of an existing one? We can give you a good response. SGS Technologie is an experienced mobile app development company in Jacksonville (Florida) with team members highly specialized in Artificial Intelligence and Machine Learning. Reach out to us!