Online Reputation Management

Strategize for the best; for the best; prepare for the worst!

The digital world does not show even a modicum of respect to privacy let alone reputation. The nameless and faceless could bring harm, sometimes even deliberate. There is now a need to triage possible sources of

  • Inaccurate, spiteful, and biased reviews
  • Spam comments in Company’s profile
  • Direct/Indirect association with controversies
  • Spillover from similarly named organizations

There is a need to mount a concerted strategy to counter issues or be prepared for them. The proactive strategy entails: –

  • Official membership in all important review aggregator websites
  • Posting of verified reviews
  • Seek and ensure that unverified and vicious reviews are taken down by the authorities concerned

Do NOT club Digital Marketing with Reputation Management: though they seem to have similarities even at the activities level, the processes need to be independent and overlap only when needed.

  • Responding to genuine complaints or negative reviews
  • Posting follow-up information on how you addressed their complaints and if possible an update made by them on their website!

SGS has performed certain low-key forays in this regard! Our RM team will be pleased to connect and share knowledge and know-how in this regard! Previously a part of the Digital Marketing heroes that we have, our Reputation Managers are now a stand alone entity!

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Online Reputation Management

 160

Strategize for the best; for the best; prepare for the worst!

The digital world does not show even a modicum of respect to privacy let alone reputation. The nameless and faceless could bring harm, sometimes even deliberate. There is now a need to triage possible sources of

  • Inaccurate, spiteful, and biased reviews
  • Spam comments in Company’s profile
  • Direct/Indirect association with controversies
  • Spillover from similarly named organizations

There is a need to mount a concerted strategy to counter issues or be prepared for them. The proactive strategy entails: –

  • Official membership in all important review aggregator websites
  • Posting of verified reviews
  • Seek and ensure that unverified and vicious reviews are taken down by the authorities concerned

Do NOT club Digital Marketing with Reputation Management: though they seem to have similarities even at the activities level, the processes need to be independent and overlap only when needed.

  • Responding to genuine complaints or negative reviews
  • Posting follow-up information on how you addressed their complaints and if possible an update made by them on their website!

SGS has performed certain low-key forays in this regard! Our RM team will be pleased to connect and share knowledge and know-how in this regard! Previously a part of the Digital Marketing heroes that we have, our Reputation Managers are now a stand alone entity!

Category : Digital Marketing

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