Strategize for the best; for the best; prepare for the worst!
The digital world does not show even a modicum of respect to privacy let alone reputation. The nameless and faceless could bring harm, sometimes even deliberate. There is now a need to triage possible sources of
- Inaccurate, spiteful, and biased reviews
- Spam comments in Company’s profile
- Direct/Indirect association with controversies
- Spillover from similarly named organizations
There is a need to mount a concerted strategy to counter issues or be prepared for them. The proactive strategy entails: –
- Official membership in all important review aggregator websites
- Posting of verified reviews
- Seek and ensure that unverified and vicious reviews are taken down by the authorities concerned
Do NOT club Digital Marketing with Reputation Management: though they seem to have similarities even at the activities level, the processes need to be independent and overlap only when needed.
- Responding to genuine complaints or negative reviews
- Posting follow-up information on how you addressed their complaints and if possible an update made by them on their website!
SGS has performed certain low-key forays in this regard! Our RM team will be pleased to connect and share knowledge and know-how in this regard! Previously a part of the Digital Marketing heroes that we have, our Reputation Managers are now a stand alone entity!
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Online Reputation Management
171Strategize for the best; for the best; prepare for the worst!
The digital world does not show even a modicum of respect to privacy let alone reputation. The nameless and faceless could bring harm, sometimes even deliberate. There is now a need to triage possible sources of
- Inaccurate, spiteful, and biased reviews
- Spam comments in Companys profile
- Direct/Indirect association with controversies
- Spillover from similarly named organizations
There is a need to mount a concerted strategy to counter issues or be prepared for them. The proactive strategy entails:
- Official membership in all important review aggregator websites
- Posting of verified reviews
- Seek and ensure that unverified and vicious reviews are taken down by the authorities concerned
Do NOT club Digital Marketing with Reputation Management: though they seem to have similarities even at the activities level, the processes need to be independent and overlap only when needed.
- Responding to genuine complaints or negative reviews
- Posting follow-up information on how you addressed their complaints and if possible an update made by them on their website!
SGS has performed certain low-key forays in this regard! Our RM team will be pleased to connect and share knowledge and know-how in this regard! Previously a part of the Digital Marketing heroes that we have, our Reputation Managers are now a stand alone entity!
Category : Digital Marketing