Elements of a Modern Web Design

SGS Technologie is an experienced website designing and web development company in Jacksonville, Florida. For about two decades, we have designed websites for clients from different industries as well as government and private sectors. These experiences have kept us engaged with different web designing trends along with releases of advanced technologies. SGS thus has subject matter expertise in which we combine with innovative techniques and focus on client-satisfaction. We have compiled a list of elements that must be in a modern web design and which we use.

  • Brand Identity

A modern website must highlight a company’s or agency’s brand identity. Visitors should have clear information on the products, services of objective of the brand name.  SGS recognizes this and creates designs that tells the story behind a brand.  We highlight how the brand differs from its competitors. For this, we include optimized images, logos, content and an aesthetic design. The design of each website we create is unique and does not follow a single template.

  • Structure and Organization

Information architecture and navigation is mapped logically. SGS ensures that that paths through the pages and content of a website is designed in such a manner that visitors do not miss anything. Navigation will be simplified with CTAs placed at the correct places.  At the same time, our navigation designs follow repeatable patterns and have a sense of uniformity. Each option is obvious about where it’s leading. There won’t be anything incongruent disrupting a user’s flow.

  • Distinct user Experience

We recognize that this is the most important aspect of a modern design though it is often ignored. Without UX (User Experience), a web design may as well be a blank expanse of text. SGS’ team of designers breathe personality into designs we create, with the appropriate UX features. They combine important elements like the color palette, typography, and visuals to bring a design to life. Pes we follow during the creation of UX for our website designs include;

  • Simplicity and easy finding of content
  • Well-structured menus
  • Eye-pleasing colors and fonts
  • User Friendliness

 

  • Mobile Responsiveness

One of the primary components in our UX designs is media queries. Media queries are what allow the website to adapt to different devices. It recognizes the device it’s being viewed on, as well as the width of the browser, and will let the page use different CSS rules.  This ensures that our web designs operate uniformly on all devices including mobile phones of different sizes. Images displayed will also be sized relatively to keep them in consistency with the rest of the page.

  • Call-To-Action

We comprehend the importance of call-to-action elements in websites. Our primary step will be to integrate fill-in-forms at important places in a website to generate new leads by gathering email addresses from their visitors.  Visitors may be drawn to a website through search engine optimization and digital marketing among others. However, the objective of any company or brand is to convert these visitors to leads. Hence, our designs place CTAs in spots that visitors will surely notice.

These are among the main elements we use in our designing process, but there are more. SGS’ objective in every project assigned to us to ensure 100% client satisfaction along with fulfilling the requirements of every website visitor.  Reach out for further discussion about how we can help you with designing a new website or enhancing an existing platform to suit latest trends.


Category

Elements of a Modern Web Design


SGS Technologie is an experienced website designing and web development company in Jacksonville, Florida. For about two decades, we have designed websites for clients from different industries as well as government and private sectors. These experiences have kept us engaged with different web designing trends along with releases of advanced technologies. SGS thus has subject matter expertise in which we combine with innovative techniques and focus on client-satisfaction. We have compiled a list of elements that must be in a modern web design and which we use.

  • Brand Identity

A modern website must highlight a company’s or agency’s brand identity. Visitors should have clear information on the products, services of objective of the brand name.  SGS recognizes this and creates designs that tells the story behind a brand.  We highlight how the brand differs from its competitors. For this, we include optimized images, logos, content and an aesthetic design. The design of each website we create is unique and does not follow a single template.

  • Structure and Organization

Information architecture and navigation is mapped logically. SGS ensures that that paths through the pages and content of a website is designed in such a manner that visitors do not miss anything. Navigation will be simplified with CTAs placed at the correct places.  At the same time, our navigation designs follow repeatable patterns and have a sense of uniformity. Each option is obvious about where it’s leading. There won’t be anything incongruent disrupting a user’s flow.

  • Distinct user Experience

We recognize that this is the most important aspect of a modern design though it is often ignored. Without UX (User Experience), a web design may as well be a blank expanse of text. SGS’ team of designers breathe personality into designs we create, with the appropriate UX features. They combine important elements like the color palette, typography, and visuals to bring a design to life. Pes we follow during the creation of UX for our website designs include;

  • Simplicity and easy finding of content
  • Well-structured menus
  • Eye-pleasing colors and fonts
  • User Friendliness

 

  • Mobile Responsiveness

One of the primary components in our UX designs is media queries. Media queries are what allow the website to adapt to different devices. It recognizes the device it’s being viewed on, as well as the width of the browser, and will let the page use different CSS rules.  This ensures that our web designs operate uniformly on all devices including mobile phones of different sizes. Images displayed will also be sized relatively to keep them in consistency with the rest of the page.

  • Call-To-Action

We comprehend the importance of call-to-action elements in websites. Our primary step will be to integrate fill-in-forms at important places in a website to generate new leads by gathering email addresses from their visitors.  Visitors may be drawn to a website through search engine optimization and digital marketing among others. However, the objective of any company or brand is to convert these visitors to leads. Hence, our designs place CTAs in spots that visitors will surely notice.

These are among the main elements we use in our designing process, but there are more. SGS’ objective in every project assigned to us to ensure 100% client satisfaction along with fulfilling the requirements of every website visitor.  Reach out for further discussion about how we can help you with designing a new website or enhancing an existing platform to suit latest trends.


Category : Web Design

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