Selecting an appropriate website Domain Name is important for business recognition and plays a vital role in website exposure, and search engine ranking. Selecting a domain name must be based on a site’s business or service, keywords and easy to remember. Domain names that follow the below protocols receive better exposure and rankings on Search Engine and positions the business to experience increased growth.

Domain Name Protocols:

  • Must be simple and easy to remember
  • Avoid choosing a large/long domain name.
  • Include key words. Domain Names that include keywords will rank better on search engines.
  • Avoid using long keywords. While keywords sounds good, avoid using long keywords which may cause your site to appear as spam.
  • Always give top priority to (.com) extension unless you want specific or GEO targeted results. For example, a Domain Name like (website.co.in) registers better results in India but not in other regions. A Domains Name like (www.sgstechnologies.net) can easily be identified as a company with technology as a product or service.
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Impact for Domain Name on Business and exposure

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Selecting an appropriate website Domain Name is important for business recognition and plays a vital role in website exposure, and search engine ranking. Selecting a domain name must be based on a site’s business or service, keywords and easy to remember. Domain names that follow the below protocols receive better exposure and rankings on Search Engine and positions the business to experience increased growth.

Domain Name Protocols:

  • Must be simple and easy to remember
  • Avoid choosing a large/long domain name.
  • Include key words. Domain Names that include keywords will rank better on search engines.
  • Avoid using long keywords. While keywords sounds good, avoid using long keywords which may cause your site to appear as spam.
  • Always give top priority to (.com) extension unless you want specific or GEO targeted results. For example, a Domain Name like (website.co.in) registers better results in India but not in other regions. A Domains Name like (www.sgstechnologies.net) can easily be identified as a company with technology as a product or service.

Category : Branding

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