Retail has gone online now. Almost every retail firm has its own online store. With hundreds of thousands of such online stores that can be accessed from the internet, why should customers across the country choose your retail firm? The differentiator is the User Experience (UX) of each website. This means how the approach with which each retail firm’s website greets its visitors?

Choosing an appropriate color combination for website design is one of the most essential factors in a website’s focus. Unfortunately, this is often ignored. The color of a website is arguably its main focus and the factor that differentiates it from others. However, this doesn’t mean that website’s design should be a mirage of colors. The implementation of several colors on your website will only limit other design opportunities. Minimizing color schemes facilitates many opportunities.

Speed is an integral part of designing web pages. Speed is of prime importance for loading a website’s content and its accessibility on multiple devices with different resolutions and sizes. Did you know that the number of people accessing the web from mobile phones has been increasing rapidly which motivated Google to tweak its ranking algorithms?

For this, the meaning and purpose of User Interface (UI) design should be defined at first. User Interface is the look and feel, the presentation and interactivity of a website or a web application.  It includes the basic design elements that need to be present in order to for someone to navigate your site and make decisions. It is the ever-evolving relationship between users and the system that they are using. UI design also determines how a website interacts with users, the website’s overall design and how information is presented on the website.

Importance should be given to User Experience (UX) while designing a website. There are a lot of facets connected to it as UX design improves user satisfaction by improving the usability, efficiency and accessibility of a website. However, the trends in UX design keep changing over the years and it is necessary for a website to adapt to these changes. A good UX design includes much more than an intuitive user flow and an attractive layout.  It needs to positively elevate browsing experiences of visitors.