App Store Optimization is a strategy similar to Search Engine Optimization. It is more relevant to mobile applications of various devices. App Store Optimization refers to the process of increasing the visibility of an application on app stores such as Google Apps, Amazon App Store, Apple App Store, and Samsung Galaxy Apps. Millions of mobile applications are estimated to be available on these apps stores. It needs to be observed that most apps are directly searched and downloaded from these app stores, even if these same apps are listed on company websites.