The focus of any organization, commercial or otherwise; today is the customer or the end-user.  All products/services/strategies are cultivated based on what customers want and what customers think they want.  And for reaching out to these customers as well as maintaining their interest, Customer Relationship Management (CRM) systems are required today. There are several CRM systems, but Salesforce is among the most popular among them.

Salesforce is a cloud-based Customer Relationship Management (CRM) solution for sales, services, marketing, analytics, collaboration, and more. However, collaboration is one feature of Salesforce that is unexplored most of the time. Collaboration refers to managing interactions and coordinating tasks between different departments, divisions, along with offices of the same company. 

Salesforce is a leading CRM that can be used by companies to automate and manage their marketing, sales, and customer service functions. The platform is 100 percent cloud-based, highly customizable, and provides a flexible integration architecture that enables integration with other web platforms, ERP systems, financial systems, HR systems, databases, and legacy systems along with data.  But the biggest underlying advantage of Salesforce is that it helps all departments of a company or agency connect with customers through a single channel.