Do you already have a website? Or are you planning to develop one soon? Take some time first to understand the features that distinguish a good website from a bad one. A website is the online identity or rather the online address of your business. You need to ensure that it looks great and convince prospective customers in to make purchases as soon as they see the website. A poorly designed website no matter whatever is inside is similar to selling a branded Mercedes-Benz vehicle from store with a thatched roof.