Google has confirmed axing of right-hand side ads and focus on having four ads at the top. The ubiquitous search engine had this move in the works for some time- as per the knowledgeable buzz around the Search Engine Marketing Industry.

The right hand side in the stead of the now oft-ignored adverts now will have Product Listings and Knowledge graph ads. This move has a lot to do with improving the performance of ads vis-a-vis their reach and potential for conversions. It is been speculated that the CPCs will now increase along with better ability to target.

This is the talk of the SEM industry, which has been buzzing about it all weekend.

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A Tectonic Shift…? Google to go forward exclusively with Four Ads at the Top Format

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Google has confirmed axing of right-hand side ads and focus on having four ads at the top. The ubiquitous search engine had this move in the works for some time- as per the knowledgeable buzz around the Search Engine Marketing Industry.

The right hand side in the stead of the now oft-ignored adverts now will have Product Listings and Knowledge graph ads. This move has a lot to do with improving the performance of ads vis-a-vis their reach and potential for conversions. It is been speculated that the CPCs will now increase along with better ability to target.

This is the talk of the SEM industry, which has been buzzing about it all weekend.

Category : Digital Marketing

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