SGS Technologie

What is big data? How is it used? What does it mean for business and for the consumer? How will it change the world??

The term big data describes a massive volume of data which is normally unstructured and that is so large and difficult to process. Big data is nothing but capturing what is happening in and amongst humans, machines, markets, natural systems, and the like. The pace of growth will continue to accelerate, all from different sources (e.g. Web, sales, customer contact center, social media, mobile data and so on). The data is typically often incomplete and inaccessible.

 

How is it used?

Companies are in the same boat! They know they need to spend on it and they are, but how do they get value from it? How do companies use it to make better decisions, work more productively and take better actions? How does a company go from spending on big data to making it a competitive advantage for their business?

So we have a huge data that is not structured. And it could become a fortune to any enterprise if it’s scrutinized and this is the methodology what they call as data analytics. Big data analytics refers to the process of collecting, organizing and analyzing big data to discover patterns and other useful information. This will not only help you to understand the information contained within the data, but it will also help identify the data that is most important to the business and future business decisions. Big Data analysts basically   want the knowledge that comes from analyzing the data.

Enterprises are increasingly looking to find actionable insights into their data. Many big data projects originate from the need to answer such as

  • what customers really think about our brand,
  • how can we increase our sales intelligence and close more deals.

With the right big data analytics platforms in place, an enterprise can boost sales, increase efficiency, and improve operations, customer service and risk management

How it will change the world?

Big data is not just for companies and governments but also for all of us individually. Remember how we are benefited from the technology gadgets that we possess for instance consider the smartphone app or smart watches or smart bracelets. The armband collects data on our calorie consumption, activity levels, and our sleep patterns. While it gives individuals rich insights, the real value is in analyzing the collective data. The device now collects 60 years worth of sleep data every night. Analyzing such volumes of data will bring entirely new insights that it can feed back to individual users.

The other interesting area where we benefit from big data analytics is finding love – online this is. Most online dating sites apply big data tools and algorithms to find us the most appropriate matches.

Hence, big data and Analysis can help an enterprise in,

  • Understanding and Targeting Customers
  • Understanding and Optimizing Business Processes
  • Improving Healthcare and Public Health
  • Improving Sports Performance
  • Improving Science and Research
  • Improving Security and Law Enforcement.

Which potentially makes the planet earth a better place to live?

Category
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Big Data

 79

What is big data? How is it used? What does it mean for business and for the consumer? How will it change the world??

The term big data describes a massive volume of data which is normally unstructured and that is so large and difficult to process. Big data is nothing but capturing what is happening in and amongst humans, machines, markets, natural systems, and the like. The pace of growth will continue to accelerate, all from different sources (e.g. Web, sales, customer contact center, social media, mobile data and so on). The data is typically often incomplete and inaccessible.

 

How is it used?

Companies are in the same boat! They know they need to spend on it and they are, but how do they get value from it? How do companies use it to make better decisions, work more productively and take better actions? How does a company go from spending on big data to making it a competitive advantage for their business?

So we have a huge data that is not structured. And it could become a fortune to any enterprise if it’s scrutinized and this is the methodology what they call as data analytics. Big data analytics refers to the process of collecting, organizing and analyzing big data to discover patterns and other useful information. This will not only help you to understand the information contained within the data, but it will also help identify the data that is most important to the business and future business decisions. Big Data analysts basically   want the knowledge that comes from analyzing the data.

Enterprises are increasingly looking to find actionable insights into their data. Many big data projects originate from the need to answer such as

  • what customers really think about our brand,
  • how can we increase our sales intelligence and close more deals.

With the right big data analytics platforms in place, an enterprise can boost sales, increase efficiency, and improve operations, customer service and risk management

How it will change the world?

Big data is not just for companies and governments but also for all of us individually. Remember how we are benefited from the technology gadgets that we possess for instance consider the smartphone app or smart watches or smart bracelets. The armband collects data on our calorie consumption, activity levels, and our sleep patterns. While it gives individuals rich insights, the real value is in analyzing the collective data. The device now collects 60 years worth of sleep data every night. Analyzing such volumes of data will bring entirely new insights that it can feed back to individual users.

The other interesting area where we benefit from big data analytics is finding love – online this is. Most online dating sites apply big data tools and algorithms to find us the most appropriate matches.

Hence, big data and Analysis can help an enterprise in,

  • Understanding and Targeting Customers
  • Understanding and Optimizing Business Processes
  • Improving Healthcare and Public Health
  • Improving Sports Performance
  • Improving Science and Research
  • Improving Security and Law Enforcement.

Which potentially makes the planet earth a better place to live?

Category : Big Data

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