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Website designing involves several stages and steps that could go even beyond the initial launch. There could be instances in which existing websites may have to be upgraded to suit the latest interests of end-users along with advances in technology. Hence efforts must always be made to ensure that a brand name is highlighted on a website and that the website captures the attention of visitors. This is especially the case with a website's User Experience; that is how a website visitor or user interacts with a website. A proper UX design in a website analyzes the users, seeks their pain points, and provides solutions. This post describes some of the core elements of User Experience which can give you insights into the process:

Navigation: This is one of the core aspects that sets the difference between a properly designed website and a failure. It refers to the ease with which end users can browse a website. Poor navigation may come from the absence of well-structured menus or even too many of them, a lot of content on the same page, long text labels, and not being mobile responsive. Hence, the focus must be placed on these elements while having a website designed. Moreover, it is important that the website is mobile responsive. That is, it can be browsed from multiple devices of any screen size.

Search Engine Indexing: The most common method that people learn about the existence of a brand website is through major search engines that include Google, Bing, and Rediff. It is mandatory for all pages of a website as well as its content to be listed on major search engines such as Google and Bing. Several end-users determine the reputation as well as abilities of a brand by its rank on these search engines. There could be plugins such as Yoast to get a website listed. However, caution must be taken to remove old flash animations as well as keep a sitemap, strong URLs with the required keywords, in combination with good page links.

Visual Appeal: An appearance is the first factor that attracts end-users/customers to any product or service. Similarly, it can attract visitors to a website and then convert them into leads. Experienced web designers will enable your domain name to be your digital visiting card. A domain name is your visiting card and hence the design, as well as content, should make it visually appealing. Also, apt colors, fonts, templates, sizes, positioning of menus, and more determine if a website is interested to explore further or will leave the website instantly. The visual appearance of a website also evokes emotion in the target audience, and a good UX in a website conjures positive emotions.

ADA Compliance: This means that a website should be easily accessible to people of different kinds of disabilities. Though ADA compliance is only mandatory for government websites in the U.S., the concept can also be very useful for corporate websites. Every individual in the target audience can easily browse a website thus paving the way for higher lead generation and consequent sales. There will be no limitations on who could browse a website.

These are the main aspects to ensure good website UX though there are more. We can describe and implement the same for you. SGS Technologie is an experienced web designing company in Florida with headquarters in Jacksonville, in addition to offices in Tallahassee (FL) and Frisco (TX). We have nearly two decades of experience in designing along with maintaining websites for clients from multiple industries. Reach out to SGS for more discussion.